• Survey Finds UK Users Think Online Ads Are Poorly Targeted

    Three in five Britons believe online advertising is neither relevant nor well-targeted, according to a YouGov survey.

    The research, carried out for ad network Collective, found that brands aren’t connecting with the right audiences and wasting money on ineffective campaigns.

  • "Collective Already Is A DSP," Fitzgibbons says

    Collective already is a demand side platform if you think about it. We serve agencies and advertisers seeking targeted online audiences at scale, and we manage that demand through our platform, AMP. Appnexus has done a great job providing access to ad exchanges, Collective brings best-of-breed data, brand protection, analytics and metrics that are most meaningful to brand advertisers. In this way, exchanges can be a great complement to our proprietary network of publishers.

     

     

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  • Collective Expands Analytics Group, Hires Nielsen’s Evans

     At Collective, Evans will oversee network relations, seek out new strategic partnerships and expand relationships with data, display and video research providers, including Nielsen.

     

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  • Advertisers are shelling more cash out to ad networks

    Even though exchanges seem to be the kings of cool, advertisers aren’t buying in wholesale, though they’re still pumping dough into networks. For its fourth annual “Display Advertising Study” only 28% of advertisers told Collective that exchanges will inevitably replace ad networks; 65% of have no plans to increase exchange spending in 2010, while 35% are shelling more cash out to ad networks.

     

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  • For Ad Networks, Audience Data Key

     The “2010 Display Advertising Study,” from Collective, found reach and targeting were the top two, both of which had grown in importance since the prior year’s survey. From 2009 to 2010, the differentiators among ad networks changed. Inventory quality plummeted in importance, leaving targeting as the No. 1 differentiator that set networks apart from one another.

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  • Why marketing strategy should measure more than clicks

     "Today 99.92% of online ads don't get clicked," said Joe Apprendi, Collective CEO. "The industry has long known that simply seeing an ad delivers branding dividends." So, since ads aren't being clicked as often as in the past, marketers need to consider other ways of measure campaign influence.

     

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  • Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More

     At New York City's Time Warner Center last Thursday, Collective sponsored its 2nd annual "Display Advertising Uncensored" event, which brought together a broad cross-section of display advertising players to discuss the growing momentum (and confusion!) in the display ad space.

     

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  • Display Advertising to Rebound as Market ‘Bifurcates’

    A new survey of media buyers from ad technology company Collective confirms that the dollars are ready to flow to display, but the market is dividing clearly between site-specific partnerships and advertisers buying reach and audiences across many sites.

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  • New Collective Display Ad Study Points To Audience Buying Growth

     Adexchanger.com writes about the findings from Collective's 2010 Display Advertising Study, noting the continued growth in audience-centric media buying and the surprising use of click stream metrics in assessing campaign performance. 

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  • ROI lags behind in measurement

     Online marketing has been touted for its measurability, a quality that should make it easy for marketers to determine effectiveness and value for money. Despite widespread recognition that the click-through does not measure the full effect of an online ad...

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