• Mediaweek UK: WWE Appoints Collective to handle UK Ad Sales for Both Online Display and Video

    May 14, 2012

    Wrestling brand WWE has relaunched its UK site, and has hired ad-technology firm Collective, to handle all its display and video pre-roll inventory advertising for the UK market.

    The two year deal marks is the largest international online advertising sales agreement for WWE and it ties in with the recent re-launch of WWE.com, highlighting the significant investment currently being put into digital by WWE.

  • Watch Joe Apprendi interview at DBG NewFronts

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    April 24, 2012

    Betting on online video as the fastest-growing component of digital, DBG took the stage at the NewFronts with a sneak peek at its plans for 2012 -- and some surprising digital strategies to close the gap between online video and the traditional marketplace.

  • TVexchanger: CEO Joe Apprendi on Tying Together TV and Online Ad Dollars

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    April 26, 2012

    The point of this week’s "NewFront" events from AOL, Microsoft Yahoo, Digitas and others is to make sure that when brand advertisers open their budgets wide for the traditional TV upfront season, they consider taking a portion of that spending and devote it to online ads.

  • Collective Hires CFO; Former PayPal and eBay Executive Joins Senior Management Team



    NEW YORK, March 8, 2012 — Collective today announced that former PayPal executive and eBay North American Marketplaces CFO, Aman Verjee, has joined the Company as its Chief Financial Officer. As CFO, Verjee joins the senior management team and will oversee the finance and operations teams across its domestic and UK offices.

  • Collective Hires Former Brightroll Executive as General Manager, AMP Publisher Solutions

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    NEW YORK, Feb. 28, 2012 — Collective today announced the appointment of former BrightRoll SVP, Network and Exchange, Lewis Rothkopf, to General Manager, AMP Publisher Solutions. In this role, Rothkopf will oversee all aspects of the AMP technology division, including sales, operations, client services and support.

  • Collective CEO, Joe Apprendi elected to IAB Board of Directors

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    February 26, 2012

    The Interactive Advertising Bureau (IAB) has named Collective CEO, Joe Apprendi to its Board of Directors. Read the IAB's press release here. 

     

  • NY Times: SVP Emerging Media Justin Evans Quoted in Video Content Story

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    February 16, 2012

    Collective's SVP of Emerging Media, Justin Evans, was quoted in the New York Times' coverage of the ANA TV and Everything Video Forum. Evans spoke to the video space in his opening remarks for the event's breakfast:

    "'It’s a head-spinning time to be in video,' said one speaker, Justin Evans, senior vice president for emerging media at Collective, an online advertising network. 'I guess that’s what it feels like when you’re at the beginning of the future.'” 

  • iMedia Connection: A New Approach to Display Ad Success

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    February 15, 2012

    With so many different analytics systems, Collective believes that causal attribution will have a tremendous and positive impact on the digital advertising industry. Here's why.

    At a time in our industry when everyone is struggling with analytics and the increasingly dire need to measure display advertising's effectiveness, Jeremy Stanley, SVP of data and product services for Collective, made the clear and concise case during a Spotlight presentation at the iMedia Brand Summit that causal attribution is the solution we've all been waiting for.