August 11, 2009 Todd Taplin Joins Collective as Chief Revenue Officer

Collective, a leading online advertising and technology solutions company for display media, announced the addition of Todd Taplin as Chief Revenue Officer.  Taplin, the former Vice President of New England and Canada Sales at Yahoo!®, will be responsible for Collective’s revenue growth and sales strategy for the company’s Collective Network^® and Collective Direct^™, as well as furthering competitive market positioning in the category.