Standard targeting using uncommon data

Collective uses data collected in real time to target audiences across our premium ecosystem. Lots of companies offer standard targeting types, but few can offer the level of detail we can across the best publishers on the Internet.

Behavioral
Collective offers rich behavioral targeting that leverages world-class third party audience data, as well as data collected through the proprietary AMP targeting platform.

Channel Targeting
Reach and engage your audience based on the sites they visit within our premium networks. From 'soccer moms' to 'tech geeks' we have a channel to help you meet your campaign objectives. We can create also create custom channels to meet the needs of almost any marketer. Some popular channels include:

• Health
• Green
• News
• Sports
• Business/Finance
• Women’s/Shopping
• Entertainment
   

Contextual
Paris Hilton, or the Paris Hilton Hotel®? With our Personifi® technology, Collective can target ads based on the context of the words used on a Webpage, not just the content of the page. By analyzing the lexigraphical distance between words and phrases and the relative importance of words within that distance, our system can actually disambiguate between very similar sets of words, such as fly (an airplane) or fly (the insect), as well as tell that a page titled "Coffee Causes Heart Attacks in Some" is about health, not food and beverage, even if the word coffee is actually mentioned more frequently.

Retargeting
(Because repetition works. Repetition works). Collective can find your audience as they traverse the Internet, moving between premium publishers in our network. Retargeting offers an excellent way to increase frequency and continue the conversation with your prospects. For ecommerce clients, retargeting can help move prospects further down the sales funnel. Further, Collective offers a range of retargeting options betond site retargeting, including email, search and ad retargeting.

Geographical & Daypart
From DMA right down to the zip-code level and by time of day. Paired with other targeting methods, this can help you reach the right audience in the right place at the right time.