It's more than just data and analytics.
We generate actionable insights for marketers.
It’s the dirty little secret of the data business. Information is NOT everything; the ability to make use of it is.
That’s why Collective places such great importance on Insight. Our advanced tools and experienced people help turn raw numbers into action.
Our research series, Collective Insights, shows examples of our analytical efforts at work. From discovering marketplace trends to delivering significant gains on specific objectives, we’re constantly pushing the boundaries of what’s possible.
Collective’s Audience HD™ product offers unrivaled transparency into the results of your campaign. It’s a powerful way to validate your assumptions and learn from the marketplace.
Our full suite of analytics products exposes important aspects of your campaign. Engagement HD™ provides metrics based on interaction, a more accurate portait of effectivness than CTR alone. Display media deliver stronger branding than any other online advertising format; our Branding HD™ studies quantify the results of those efforts. And Search & Display HD™ puts the spotlight on the often-overlooked influence of display campaigns on organic search results.
13.6% lift
in product recommendation intent on ad networks, compared to a 1.4% lift on publisher sites alone
13 weeks
peak of Advertisement Interaction Rates during a campaign run
"Cash for Clunkers"
After the government’s “Cash for Clunkers” program launched, we saw a steep rise in auto advertising engagement, not with auto enthusiasts – but among pet owners and suburban homebuyers.