Collective Media
Careers
Optimization Specialist, Ad Operations (NY, LA)
Collective Media is a leading online advertising network specializing in audience targeting, optimization and reporting solutions to increase relevancy and yield for both publishers and advertisers, reaching more than 140 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of sites in every content category. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Chicago, Boston and Detroit.
Responsibilities:
- Responsible for monitoring delivery and optimizing campaigns using DoubleClick’s ad serving platform
- Working with account management and sales teams in order to achieve smooth delivery of campaigns while performing and exceeding at their predetermined goals
- Communicating with internal sales people as well as advertisers with suggestions to improve performance of campaigns
- Monitoring and optimizing overall publisher roster in order to achieve optimal mix for performance, unique users and overall margin
- Backing up the ad operations team on basic tasks
Requirements:
- Very strong analytical skills, good problem solving skills. Enjoys working with numbers.
- Understanding of the online media sales and operations processes
- The successful candidate needs to be extremely detail orientated, have a strong quantitative background, and be very flexible in the ever-changing world of online ad campaign management.
- Ability to work well in a matrixed environment with relationships across many key partners within Collective Media such as the Sales and Publisher teams
- Knowledge of Double Click’s ad serving platform a plus
- Bachelor’s Degree from an accredited University in Math, Economics, Business, or a similar quantitative field