Collective Media
Press / News
October 03, 2007
Collective Media Reaches 120 Million Unique Users Milestone
Expands National Presence by Adding Three New Offices in Chicago, Dallas and Detroit
NEW YORK, NY (October 3, 2007) - Collective Media, a leading online advertising network, announced today that its network reaches 120 million unique users, over two-thirds of the US online audience. As a result of Collective’s growth, new offices have been added in Chicago, Dallas and Detroit.
Over the past 12 months, the Collective Media network has grown steadily from 55 million unique users across 500 individual properties to more than 2,000 sites, including the largest network of online news publishers and leading vertical brands in all content categories.
At a time when there are many ad networks to consider, agencies and advertisers are choosing Collective because of the combination of vast audience reach and high standards in audience targeting and quality ad inventory.
“Fortune 1000 advertisers cannot compromise on quality for greater efficiency. Collective’s best practices in audience targeting, reporting and commitment to quality partners are certainly resonating with our publisher and advertiser customers,” said Joe Apprendi, Chief Executive Officer of Collective Media. “I am very pleased with our growth in a competitive arena and our ability to consistently deliver positive results for our clients.”
The Dallas office will report directly to Chip Russo, Vice President Sales, Western Region and the Chicago and Detroit offices will report directly to Todd Benedict, Vice President Sales, Eastern Region.
Sarah Larkin, Account Executive, will manage the Dallas office and is responsible for advertiser and agency relationships in Louisiana, Oklahoma and Texas. Sarah has held account planning and sales positions at Google and AOL.
Farrah Hoehne, Account Executive, will be responsible for advertiser and agency relationships in the Chicago region. Most recently, she was an account manager at TMP Directional Media.
Andy Kemp, Account Executive, will manage the Detroit office with regional sales and account management responsibilities covering Michigan, Minnesota and Ohio. Andy has held media planning and buying positions at multiple advertising agencies in the Detroit area, including JWT and BBDO.
Other recent additions to Collective include Courtney Kerrigan as Account Manager, Advertiser Relations and Marion Gardoce, Account Executive, who will both be based out of Collective’s Los Angeles office. Lora Seo, Account Coordinator and Steve Kurtz, Account Executive will both work out of Collective’s New York office.
About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 120 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to leading vertical brands in all content categories. Collective’s innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Chicago and Detroit. Learn more at www.collective-media.com.