Collective Media
Press / News
June 27, 2007
Todd Benedict hired as collective's vice president, Eastern region
Collective Media Expands Sales and Client Services Teams
NEW YORK, NY (June 14th, 2007) - Collective Media, a leading online advertising network, announced today that it has named Todd Benedict as Vice President, Eastern Region. Mr. Benedict will report directly to Joe Apprendi, Chief Executive Officer of Collective Media.
"We are thrilled to add Todd's online sales and sales management experience to Collective Media," says Joe Apprendi, Chief Executive Officer of Collective Media. "Todd has a great background in working with brand advertisers in a variety of key verticals, including travel, financial services, automotive, and pharmaceuticals. This insight will be a great asset to Collective and our customers in understanding how ad networks can best serve the high standards of Fortune 1000 brands".
Mr. Benedict will be responsible for sales and client service activities on behalf of Collective's agency and advertiser customers on the east coast. Additionally, Mr. Benedict will oversee strategic accounts in several key industry verticals including financial services and travel.
Mr. Benedict has more than 8 years experience with online media companies. Before joining Collective Media, Mr. Benedict helped launch ForbesTraveler.com where he oversaw national sales. Prior to ForbesTraveler, Mr. Benedict held senior sales positions at Forbes.com, TheStreet.com and WSJ.com (Dow Jones Online). Mr. Benedict is a graduate of the University of Colorado.
In addition to Mr. Benedict, Collective continues to grow its sales and client services team to support growing demand among online publishers, agencies and marketers. Recent additions to Collective include Rebecca Witt as Account Executive, Northwest Region who will be based out of Collective's San Francisco office, Ashley Herzog, Account Manager, Marketer Relations and Ryan Murray, Account Manager, Publisher Relations who will both work out of Collective's New York office.
About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 97 million unique users monthly. Collective is comprised exclusively of high quality, brand-name ad publishers and offers the largest network of online news sites including Tribune, Gannett, , Belo Interactive, Associated Press and NBC Universal. Collective's innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles and San Francisco. Learn more at www.collective-media.com.