Collective Media
Press / News
February 05, 2007
Collective Media Debuts New Look and Message
Ad Network Designed for Brand Advertisers
NEW YORK, NY (February 5th, 2007) - Collective Media, a leading online advertising network, launched its new website to better educate publishers, agencies and advertisers about Collective’s unique value proposition within a very crowded ad network arena. The site is one component of an overall campaign with audience quality at the center of Collective’s communications strategy.
”This campaign gives a strong voice behind Collective’s business plan from the beginning,” says Joe Apprendi, Chief Executive Officer of Collective Media. “We’re not trying to re-invent the ad network, just elevate the standards across the board, starting with the highest quality in ad inventory and best-of-breed audience targeting and optimization technology.”
Collective Media has partnered with DoubleClick for ad serving and Entrieva for audience targeting to increase display media value for both publishers and marketers. The combination of inventory transparency, audience targeting and optimization technology is meaningful to all marketers, but a ‘must-have’ among brand advertisers who cannot compromise quality in exchange for greater efficiency. The same is true among Collective’s publishers who demand transparency and integrity when it comes to advertiser selection.
“Joe brings a unique perspective to the business, having been an early entrant in the ad network space back in 1995,” says Bob Carrigan, President of IDG. “Collective understands that unsold ad inventory is not a commodity and its value is not derived based on direct response metrics alone. This ‘audience-centric’ approach unlocks greater value for all stakeholders, especially leading publisher and advertiser brands.”
In conjunction with this brand re-launch, Collective Media continues to add expert talent to its management team. The recent additions of Chip Russo (Vice President, Sales) and Chris Putnam (Chief Technology Officer) bring solid industry experience to a team that already includes online media veterans Jerome FitzGibbons and Joe Apprendi.
About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 55 million unique users monthly. Collective consists exclusively of high quality, brand-name ad inventory and offers the largest network of online news sites including The Associated Press, Gannett, Tribune, Belo Interactive, Hearst Newspapers, and NBC Universal. Collective’s innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is privately funded and headquartered in New York City. Learn more at www.collective-media.com.