Collective Media
Press / News
February 02, 2007
Chip Russo Hired as Collective’s Vice President, Western Region
Collective Media Opens Los Angeles Office
NEW YORK, NY (February 2nd, 2007) - Collective Media, a leading online advertising network, announced today that it has named Chip Russo as Vice President, Western Region. Mr. Russo will report directly to Joe Apprendi, Chief Executive Officer of Collective Media.
”Chip brings a wealth of relevant experience and marketer relationships to Collective, especially in our key west coast markets like San Francisco, Los Angeles, Seattle and Texas,” says Joe Apprendi, Chief Executive Officer of Collective Media. “We are thrilled to add Chip’s rich media expertise and industry knowledge to Collective. He understands the high standards of Fortune 1000 brands and how best to make online media work for them.”
Mr. Russo will be responsible for sales and client service activities on behalf of Collective’s agency and advertiser customers on the west coast. Additionally, Mr. Russo will oversee strategic accounts in several key industry verticals including entertainment, automotive and technology.
Mr. Russo has over 8 years experience in leading online media and technology companies. Before joining Collective Media, Mr. Russo was Regional Vice President, Sales at Pointroll (Los Angeles, CA) where he managed a team of 35 sales, client service and administrative personnel. Prior to Pointroll, Mr. Russo was Director of Sales, Western Region for Eyeblaster and held senior sales positions at Classified Ventures and Turner Broadcasting. Mr. Russo is a graduate of the University of Colorado with a degree in Journalism and Advertising.
About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 55 million unique users monthly. Collective is comprised exclusively of high quality, brand-name ad inventory and offers the largest network of online news sites including The Associated Press, Gannett, Tribune, Belo Interactive, Hearst Newspapers, and NBC Universal. Collective’s innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is privately funded and headquartered in New York City. Learn more at www.collective-media.com.