Collective Media
Press / News
February 01, 2007
Chris Putnam Hired as Chief Technology Officer
of Collective Media
NEW YORK, NY (February 1st, 2007) - Collective Media, a leading online advertising network, announced today that it has named Chris Putnam as Chief Technology Officer. Mr. Putnam will report directly to Joe Apprendi, Chief Executive Officer of Collective Media.
”Chris will lead all product design and technology development initiatives for the organization,” says Joe Apprendi, Chief Executive Officer of Collective Media. “Frequent and reliable updates to our audience targeting and reporting platform will be a major focus for Chris over the upcoming months. We are very fortunate to be adding Chris’ expertise and professionalism to Collective.”
Mr. Putnam will also manage the Company’s strategic technology partnerships with DoubleClick, for ad serving and optimization, and Entrieva, for audience targeting. Collective debuts its Online Reporting Dashboard for publishers and marketers February 5th, the first product release under Mr. Putnam’s leadership.
Prior to Collective Media, Mr. Putnam has held several senior development positions within the online technology and publishing arena, including Vice President of Engineering at Comet Systems (acquired by MIVA Media in February 2004). In total, Mr. Putnam brings over 15 years of software engineering and management experience to Collective, which includes a decade of Internet application and infrastructure development for companies such as Bankers Trust, MCEnergy and Associated Press.
About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 55 million unique users monthly. Collective is comprised exclusively of high quality, brand-name ad inventory and offers the largest network of online news sites including The Associated Press, Gannett, Tribune, Belo Interactive, Hearst Newspapers, and NBC Universal. Collective’s innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is privately funded and headquartered in New York City. Learn more at www.collective-media.com.