Collective Media

July 11, 2008

COLLECTIVE MEDIA EXPANDS NATIONAL SALES FORCE WITH NEW HIRES IN CHICAGO AND DETROIT

New York, NY – July 11, 2008 – To further serve a growing list of brand-name advertisers and publishers, leading online advertising network and technology provider, Collective Media, today welcomed two seasoned media and sales professionals to its national sales team.  Jeffrey Dillman has been named Regional Sales Director for the Chicago market, while David Terski joins as Account Executive responsible for Detroit.  In addition to these cities, Collective Media has offices in Boston, Dallas, Los Angeles and San Francisco and is headquartered in New York City.

In their respective roles, Dillman and Terski will be responsible for helping to further fuel the company's expansion as one of the fastest growing premium ad networks and ad technology providers.  With an inventory comprised of only top tier publishers, Collective Media provides brand and direct advertisers with the ability to target customers based on behavioral, contextual, demographic and geographic criteria. 
 
"The addition of two strategically-minded and seasoned sales professionals to the Collective team further strengthens our national sales presence and will help us drive our value proposition more deeply into these two critical markets," said Todd Benedict, Regional Vice President, Sales of Collective Media.  "Each has a proven track record combined with an in-depth knowledge of the changing online ad space.  This is part of our overall push to continue building Collective Media to the next level."

Jeffrey Dillman comes to Collective Media from Tribal Fusion / Exponential Interactive Inc. During his tenure at Tribal Fusion, he handled the Midwest agency territory for the company’s premium CPM network and grew the agency revenue in the territory significantly within a two-year period.  Before this, Dillman held account executive and sponsorship positions with CareerBuilder, Inc., where he was responsible for creating an agency-focused sales group charge with handling major consumer advertisers.  He held prior sales positions at HeadHunter.net and WNND / Windy 100 FM radio.

David Terski served most recently with the Tribune Company, as an account executive for Tribune Interactive. While there, he was charged with building and enhancing relationships with key clients and designing and building integrated marketing proposals.  Prior to this, Terski worked with Valassis Communications as a client liaison, developing cost competitive quotes and negotiating rates for yearly contracts.  He was also a project manager / team lead for Worldcom and a district sales manager for General Motors Corporation, responsible for 70 subsidiary dealerships.  Terski started his career at Young and Rubicam Advertising.

About Collective Media
Collective Media is a leading online advertising network and technology company. The Collective Network links high quality, brand-name publishers with Fortune 1000 advertisers. Collective Media's AMP™ offers high end publishers an ad network management platform to create their own branded, vertical ad networks. Collective's innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective-media.com.