Collective Media

September 16, 2008

PERSONIFI RELEASES NEXT GENERATION SEMANTIC AUDIENCE TARGETING PLATFORM

New York, NY – September 16, 2008 – Personifi, recognized as one of the most advanced ad targeting solutions for online publishers, ad networks and advertisers, today launched the next generation of its content classification and audience targeting platform.

Through a new web application called Audience Manager, Personifi enables publishers and networks to easily create personalized contextual and behavioral audience segments to meet the needs of individual advertising campaigns – with the goal of increasing advertising yield for all stakeholders.

Using Audience Manager, Personifi users may group audience categories together, add new categories and adjust keyword associations – allowing users to target the precise audience segments needed to deliver the combination of reach and effectiveness demanded by advertisers.

In addition, keywords in Audience Manager can be given either positive or negative weightings so that ads are not shown within inappropriate content. For example, an airline might add keywords like "low-fares" or "island vacations" to a number of travel-related audience categories – while excluding potentially negative keyword associations like "hurricane" or "crash."

Personifi's targeting solutions are based on proprietary semantic technology that intelligently evaluates all of the content on a Web page to correctly determine its meaning and create more accurate contextual and behavioral audience segments. Customers gain additional control and flexibility, allowing them to more intuitively categorize page content into any contextual and behavioral audience taxonomy.

"Targeting is without question one of the most important elements in the effectiveness of an online ad campaign," said Frost Prioleau, General Manager of Personifi. "The sophistication of our semantic engine, plus the increased flexibility offered through our new Audience Manager platform, enables custom contextual and behavioral segments to be defined, categorized and targeted. This unified approach to contextual and behavioral targeting will also help publishers and ad networks reach their clients’ target audiences with greater relevancy and precision."

Personifi's Audience Manager platform allows publishers and networks to more fully customize audience segments based on advertiser objectives.

"We've had strong success in applying Personifi’s solutions on our site," said David Goldberg, Director of Media Operations, Six Apart Media. "The new Audience Manager platform should further enhance our ability to sub-segment our site visitors, which will help us continue to attract high-quality advertisers."
 
About Personifi
Personifi provides powerful page classification and audience targeting solutions that allow Web publishers and online ad networks to deliver more relevant ads to their users. Leveraging a unique semantic analytics approach, Personifi's solutions deliver an unparalleled combination of precision and scalability. Applications for Personifi's solutions include content classification, contextual targeting, behavioral targeting, and ad optimization. Personifi, based in Fort Worth, TX, is wholly-owned subsidiary of Collective Media. Visit www.personifi.com for more information.

About Collective Media
Collective Media’s media and technology solutions serve online publishers, agencies and advertisers. Collective’s product suite includes the Collective Network™, the largest premium display advertising network, AMP™, its proprietary ad network management platform and Personifi™, the leading semantic content classification and audience targeting application. Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective-media.com.