Collective Media
Press / News
July 30, 2008
Collective Media Launches Video Ad Network
Online Media Daily
Gavin O'Malley
July 29, 2008
Collective Media Launches The Collective Video Network
As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network. Read more.
July 15, 2008
Five Rules For Choosing An Ad Network Partner
Online Media Daily
Joe Apprendi
July 11, 2008
Collective Media Expands National Sales Force With New Hires in Chicago and Detroit
To further serve a growing list of brand-name advertisers and publishers, leading online advertising network and technology provider, Collective Media, today welcomed two seasoned media and sales professionals to its national sales team. Read more.
June 03, 2008
Collective Media Acquires Targeting Company
The ClickZ Network
Douglas Quenqua
June 03, 2008
Collective Media Beefs Up Ad Targeting Services
Online Media Daily
Tanya Irwin
June 03, 2008
Collective Media Acquires Personifi
Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired Personifi, which provides advanced audience targeting solutions to Web publishers, ad networks and mobile providers. The acquisition strengthens Collective's current integration with Personifi's sophisticated ad targeting and content classification capabilities, and will further solidify the continued development of the Personifi product suite. Read more.
May 29, 2008
Collective Media Strengthens Leadership Team
Collective Media, a leading online advertising network and technology company, today announced the appointment of three executives with deep online advertising backgrounds. The additions will help drive the company’s growth and continue its momentum as one of the fastest growing premium ad networks and ad technology providers. Read more.
April 11, 2008
More Narrowly Tailored Ad Networks Gain Favor
Online Media Daily
Mark Walsh
April 08, 2008
Collective Media Releases Results of 2008 Ad Network Study
Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed and executed to better understand the role and value of online advertising networks for both interactive agencies and advertisers while illustrating the change in industry trends from 2007 to 2008. Read more.
March 24, 2008
Ad Network Collective Is Latest to Power Vertical Networks
The ClickZ Network
Fred Aun
March 24, 2008
Collective Media Launches Ad Network Management Platform (AMP)
Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Read more.
March 19, 2008
Industry Heavyweights Take Up a Cause
iMedia Connection
Nanette Marcus
February 12, 2008
Yours, Mine and Ours: Whose Behavioral Targeting Data Is It Anyway?
Online Media Daily
Joe Apprendi
February 11, 2008
Notes From a True Believer: The Rise of Online Advertising
iMedia Connection
Joe Apprendi
January 14, 2008
Collective Media Ranks Within ComScore's Top Ten Ad Networks
Collective Media, a leading online advertising network specializing in premium publishers and leading advertisers, today announced that it ranks as the #10 ad network according to ComScore's Media Metrix report for December 2007. Read more.
January 2, 2008
Try a new course: 10 ideas for 2008
iMedia Connection
Drew Neisser
December 27, 2007
Behavioral Marketing: A Look Ahead to 2008
The ClickZ Network
Robin Neifield
November 7, 2007
Toward Transparency: Taking BT Outside The (Black) Box
The Behavioral Insider
Phil Leggiere
November 05, 2007
Collective Media Upgrades Proprietary Targeting Platform
Collective Media, a leading online advertising network, today announced it has upgraded AMP, its proprietary audience targeting platform to interface with an advanced contextual analysis and categorization application from Personifi. AMP is the first ever audience targeting platform that standardizes both contextual and behavioral targeting, providing a side-by-side, practical comparison for advertisers to more accurately compare effectiveness between the two targeting options. Read more.
October 22, 2007
Collective Media Closes Series A Funding
Collective Media, a leading online advertising network, today announced it has closed a Series A round of funding led by Greycroft Partners, in conjunction with iNovia Capital. Collective's online advertising network reaches 120 million unique users monthly on a wide selection of established Websites, including the largest aggregation of online news channels. Read more.
October 09, 2007
Collective Media and DoubleClick work to optimize Rich Media campaign performance
Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART® Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client. Read more.
October 03, 2007
Collective Media Reaches 120 Million Unique Users Milestone
Collective Media, a leading online advertising network, announced today that its network reaches 120 million unique users, over two-thirds of the US online audience. As a result of Collective’s growth, new offices have been added in Chicago, Dallas and Detroit. Read more.
September 14, 2007
The Next Differentiators: Transparency and Quality?
The Behavioral Insider
Steve Smith
July 26, 2007
The True Value of Media Buying Currency
iMedia Connection
Tom Hespos
June 27, 2007
Todd Benedict Hired as Vice President, Eastern Region
Collective Media, a leading online advertising network, announced today that it has named Todd Benedict as Vice President, Eastern Region. Mr. Benedict will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.
May 29, 2007
The Pros and Cons of Ad Networks
iMedia Connection
Dawn Anfuso
April 10, 2007
Advertisers Overwhelmed by Online Network Choices, Says Study
The ClickZ Network
Fred Aun
April 10, 2007
Collective's Research Shows Ad Network Adoption to Grow in 2007
Collective Media, a leading online advertising network, today announced key findings from its 2007 Ad Network Study. This study is the first of its kind and offers new insight into the role that online advertising networks play in the overall online media mix. Findings show that ad networks are gaining in popularity not only among direct marketers, but with brand advertisers as a complement to online publishers and portals. Read more.
April 9, 2007
Survey Forecasts Increased Use Of Ad Networks
Online Media Daily
Tobi Elkin
March 08, 2007
Are Ad Networks Safe for Brands?
iMedia Connection
Brad Berens
February 05, 2007
Collective Media Debuts New Look and Message
Collective Media, a leading online advertising network, launched its new website to better educate publishers, agencies and advertisers about Collective’s unique value proposition within a very crowded ad network arena. The site is one component of an overall campaign with audience quality at the center of Collective’s communications strategy. Read more.
February 02, 2007
Chip Russo Hired as Collective’s Vice President, Western Region
Collective Media, a leading online advertising network, announced today that it has named Chip Russo as Vice President, Western Region. Mr. Russo will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.
February 01, 2007
Chris Putnam Hired as Chief Technology Officer
Collective Media, a leading online advertising network, announced today that it has named Chris Putnam as Chief Technology Officer. Mr. Putnam will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.