Collective Media
Press / News
April 08, 2008
Collective Media Releases Results of 2008 Ad Network StudyCollective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed and executed to better understand the role and value of online advertising networks for both interactive agencies and advertisers while illustrating the change in industry trends from 2007 to 2008. Read more.
March 24, 2008
Collective Media Launches Ad Network Management Platform (AMP)Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Read more.
January 14, 2008
Collective Media Ranks Within ComScore's Top Ten Ad NetworksCollective Media, a leading online advertising network specializing in premium publishers and leading advertisers, today announced that it ranks as the #10 ad network according to ComScore's Media Metrix report for December 2007. Read more.
November 05, 2007
Collective Media Upgrades Proprietary Targeting PlatformCollective Media, a leading online advertising network, today announced it has upgraded AMP, its proprietary audience targeting platform to interface with an advanced contextual analysis and categorization application from Personifi. AMP is the first ever audience targeting platform that standardizes both contextual and behavioral targeting, providing a side-by-side, practical comparison for advertisers to more accurately compare effectiveness between the two targeting options. Read more.
October 22, 2007
Collective Media Closes Series A FundingCollective Media, a leading online advertising network, today announced it has closed a Series A round of funding led by Greycroft Partners, in conjunction with iNovia Capital. Collective's online advertising network reaches 120 million unique users monthly on a wide selection of established Websites, including the largest aggregation of online news channels. Read more.
October 09, 2007
Collective Media and DoubleClick work to optimize Rich Media campaign performanceCollective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART® Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client. Read more.
October 03, 2007
Collective Media Reaches 120 Million Unique Users MilestoneCollective Media, a leading online advertising network, announced today that its network reaches 120 million unique users, over two-thirds of the US online audience. As a result of Collective’s growth, new offices have been added in Chicago, Dallas and Detroit. Read more.
September 14, 2007
The Next Differentiators: Transparency and Quality?Collective Media CEO Joe Apprendi gives his take on how ad networks will need to differentiate themselves in the market. Read more.
June 27, 2007
Todd Benedict Hired as Vice President, Eastern RegionCollective Media, a leading online advertising network, announced today that it has named Todd Benedict as Vice President, Eastern Region. Mr. Benedict will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.
April 10, 2007
Collective's Research Shows Ad Network Adoption to Grow in 2007Collective Media, a leading online advertising network, today announced key findings from its 2007 Ad Network Study. This study is the first of its kind and offers new insight into the role that online advertising networks play in the overall online media mix. Findings show that ad networks are gaining in popularity not only among direct marketers, but with brand advertisers as a complement to online publishers and portals. Read more.
March 08, 2007
Are Ad Networks Safe for Brands?Collective Media CEO Joe Apprendi gives his take on what networks need to do to get brand ad dollars. Read more.
February 05, 2007
Collective Media Debuts New Look and MessageCollective Media, a leading online advertising network, launched its new website to better educate publishers, agencies and advertisers about Collective’s unique value proposition within a very crowded ad network arena. The site is one component of an overall campaign with audience quality at the center of Collective’s communications strategy. Read more.
February 05, 2007
Collective's New Site & Brand MessageAs more and more ad networks arrive in the industry with each passing week, any efforts to make differentiation easier should be welcomed with both interest and relief. Read more.
February 02, 2007
Chip Russo Hired as Collective’s Vice President, Western RegionCollective Media, a leading online advertising network, announced today that it has named Chip Russo as Vice President, Western Region. Mr. Russo will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.
February 01, 2007
Chris Putnam Hired as Chief Technology OfficerCollective Media, a leading online advertising network, announced today that it has named Chris Putnam as Chief Technology Officer. Mr. Putnam will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.
November 13, 2006
Collective Media Chooses Entrieva for Contextual TargetingCollective Media announced today that it has selected Entrieva’s ClickSense™ platform to power contextual targeting for Collective Media’s online advertising network. With Entrieva’s technology, Collective Media customers will be able to convert untargeted ad inventory into highly targeted, audience-relevant ad placements – allowing both publisher and advertiser to increase ECPM and ROI yield on the same campaigns. Read more.
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