Collective Media
2008 Ad Network Study
With the increase in number and types of ad networks the markplace is more crowded than ever. This year's Ad Network Study helps to illuminate the trends, perception and usage of ad networks by leading agencies and advertisers.
Here is just a small sample of the data we have collected from approximately 200 online media buying professionals across the industry.
 The use of Ad Networks is on the rise |
 Ad Networks are not just for direct response anymore |
- All Ad Networks Are Not Created Equal. 89.2% of respondents do not believe all ad networks are alike and the leading differentiators are inventory quality, targeting abilities and site transparency; leading one to suppose that even in a crowded marketplace, agencies and advertisers believe that there is room for innovation and differentiation.
- Vertical ad networks. Nearly 50% of respondents would be likely/very likely to buy a brand-name vertical ad network vs. a generic vertical ad network. Vertical ad networks backed by recognized, brand-name publishers prove to be even more desirable. 82% of respondents plan to use a vertical ad network in 2008.
To get the detail on over 20 key metrics please CONTACT US and we will send you the complete study.