Collective Media
Targeting
Our Collection of Targeting Methodologies Hits Everytime.
There is no one way to best target an audience. That's why Collective employs the widest range of methods with the most pinpoint accuracy to make sure both publisher and advertiser efforts are fully maximized. Using our own expertise and proprietary capabilities plus the power of industry guru companies Personifi and DoubleClick, we hit the nail on the head every time.
Targeting By Context.
Using software from our partner Personifi, Collective enables real-time "contextual relevance analytics" to accurately detect and target any audience segment. The highest level of relevancy is achieved through detailed analysis and concept-based categorization.
Some of the advantages of Collective's Contextual Targeting include:
- Concept extraction technology (not keyword) that more accurately categorizes page content.
- 26 top-level categories with hundreds of 2nd/3rd level context segments.
- Custom audience targeting segments available on demand.
- Highly scalable, real time platform.
Re-Targeting.
Re-targeting helps you make the most of your site traffic by converting browsers into buyers and buyers into repeat customers.
Flexible Re-Targeting Solutions:
- Standard Re-Targeting (place pixel on web page)
- Ad Re-Targeting (place pixel within ad creative)
- Search Re-Targeting (place pixel on page on paid search click)
- Works with DART Floodlight or Atlas UAT ad tags
Your campaigns will be more cost effective and produce significantly higher response rates.
Targeting By Behavior.
By leveraging partner Personifi's context targeting and powerful taxonomy, Collective is able to offer advanced audience behavior targeting.
Here's how we offer unparalleled behavioral targeting:
- Collective tracks frequency and recency of past visits to assign a behavior segment to a user.
- Collective then targets these users across our network of publishers to extend reach to any audience segment.
- Understanding people's interests and actions allow us to reach them at just the right time, place and with the most appropriate message.
- Great complement to context targeting.
Demographic Targeting.
Collective is the only ad network that offers demographic targeting. By partnering with leading publishers, Collective is able to detect and target anonymous user profile data including:
- Zip code (DMA, City/State)
- Age (25-54, 18-34, 35-64, etc.)
- Gender (Men, Women, Persons)
This data is used to better target advertising, especially for campaigns targeting specific audiences like W25-54 or M18-49. In both brand and direct marketing, demographic targeting can mean big results in terms of lifting relevancy and performance.