AMP’s powerful network administration toolset lets publishers analyze audiences, create new segments, forecast delivery, optimize inventory and manage margins.

The AMP® Console™ is a complete command-and-control center for managing display ad campaigns. It can analyze audiences and provide immediate targeting, deliver real-time performance analytics and track the resulting revenue, ensuring the most efficient financial returns for each ad impression. Rather than serving the ads itself, AMP Console integrates with servers such as DART, instructing the system on the value of audience data and ad inventory. In addition to analyzing audiences, publishers can manage audience extension, ad networks can manage affiliate networks, and ad agencies can manage their media spend all using the AMP Console.

AMP Console provides advertising network administration for all types of display ad networks, including owned & operated (O&O), affiliate, audience, contextual and behavioral targeting networks. It is fully integrated with DART for Publishers and Salesforce.com for centralized revenue management, audience targeting, workflow and reporting.

AMP Console analytics engine leverages audience profiles from the AMP Audience Cloud™, allowing you to probe audience behaviors across the entire spectrum of your network. Discover untapped "look-alike" audiences and manage your network more wisely, be that a buy-side (demand-side) or sell-side network.

12 billion impressions a month can't be wrong.

Delivering over 12 billion ad impressions per month, Collective's AMP is used by leading premium publishers to build audience networks, by ad networks to better manage their businesses, and by ad agencies and advertisers to make display-buying decisions based on audience characteristics, rather than the audiences assumed to visit specific sites. AMP is a proven platform, powering nineteen leading premium networks, including the Collective Network®, with an impression volume that makes the AMP Console the largest ad network administration platform in the industry.